The German wine brand has added new fruity flavours to its 5.5% low alcohol B Fruitful by Black Tower range, which made its debut last year. The newcomers include a white with exotic passion fruit combined with zesty pineapple; a rose with strawberry & raspberry flavours; and a red with blackberry & a hint of strawberry.
Mike Wegmann, Black Tower brand manager, said: “We are delighted with these new exotic flavour combinations. The taste is outstanding and this combination of fruit flavoured wines together with the lower alcohol level makes B Fruitful the perfect choice for summer, especially when you feel like a glass of something a little special. So watch out for our B Fruitful wines.”
The B Fruitful range was created following the success of B by Black Tower lower-alcohol wine. B Fruitful is a wine-based drink and the original flavours include Passion Fruit and Pomegranate, each with a touch of grapefruit.
Black Tower, made by producer Reh Kendermann, is also running online promotional activities throughout the summer on Facebook and Instagram. Consumers will have the chance to wine cases of B Fruitful wines plus other prizes.