The new packs will be launched with an on-pack promotion alongside an eye-catching design featuring the ‘Alsace-tians’, from the latest marketing campaign.
Category and trade marketing director, Craig Clarkson, said: “Kronenbourg 1664 is delivering fantastic growth this year – bringing £10.5m in value to the category. Our recent limited edition packaging, featuring Eric Cantona, was an incredible success, generating a huge excitement from our shoppers. Our new on-pack promotion, featuring the Kronenbourg ‘Alsace-tians’ from the TV advert, will be sure to generate great interest in the market, whilst reinforcing our premium credentials and increased standout.”
The on-pack promotion offers shoppers thousands of chances to win a variety of prizes, including a trip for four to the Alsation mountains, mini fridges and bottle openers.