The range is aimed at casual wine drinkers who may be mystified by grape varieties, vineyards and countries of origin.
The Surprisingly Good range is designed to offer wine drinkers a “clear and approachable brand” that focused on grape variety. The branding reflects simplicity, and has been created in order to make the wine purchasing process completely hassle free.
The drinks manufacturer says it has also provided easy to read tasting notes and food pairing suggestions, such as teaming Chardonnay with chicken stir fry and White Zinfandel with spicy prawn salad.
Initially the range comprises four wines from Halewood’s best Romanian vineyards: a “soft and fragrant” Pinot Noir, a “fresh and fruity” Pinot Grigio, a “fruity and crisp” Chardonnay and a “fresh and fruity” Merlot. Joining these four is a “soft and fruity” White Zinfandel from California.
Director of wine at Halewood, Andrew Turner, said: “Everything about the new Surprisingly Good range; from the branding to the wine itself, has been designed to make the consumers’ life easier when it comes to choosing wine – whether it is to enjoy as a casual drink or to accompany a meal.
“This brand equality is equally relevant to consumers in both the on and off-trade, however we will be initially launching to the on-trade. With clear branding that helps wine drinkers along the journey ensuring they make the right choice for their evening by removing daunting jargon, and just giving them a great product they can trust.”