TWE launches Rosemount Meal Matchers

11 July, 2016

Treasury Wine Estates (TWE) has created a range of wines under its Rosemount brand, which are designed to better communicate the link between wine and everyday meals. 

Global insights from Kantar show that while the everyday meal at home is the second biggest wine occasion, it is increasingly under threat from other alcohol categories.

Rosemount Meal Matchers has been created to directly link the wines to the occasion. The range, which has “uniquely designed packaging”, clearly connects wine with a recommended food match.

Caroline Thompson-Hill, head of marketing for the UK and Western Europe at TWE, said: “Rosemount Meal Matchers simplifies a category that can be very intimidating for those less involved in wine. The distinctive chalkboard effect bottle design directly communicates a clear food and wine pairing to inspire shoppers when they are in-store.”

There are four wines in the range: A Cabernet Merlot blend matched with pasta; Shiraz with Steak; Sauvignon Blanc with Seafood and Chardonnay with Chicken.

Thompson-Hill continued: “Our winemakers have carefully developed the wines to complement the flavours of the recommended food match. The overall result is an enhanced everyday meal occasion.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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