Budweiser Budvar grows sales as multiples plump for provenance

07 July, 2016

Czech brewer Budweiser Budvar has reported volume sales to the multiples have grown 11.6% so far in 2016 after strong performances in May and June. 

UK sales director Simon George believes the Euros have helped, but also pointed to a shift in the way retailers view beer. 

He told OLN: “Consumer macro trends are going in our favour because people care more about how things are made and they engage well with the Budvar story. 

“The multiples and others in the off-trade are waking up to this trend and realising the future doesn’t lie in standard lager and cider. 

“The brand is also doing well at standing up for itself as we are engaging in more consumer activity – sponsoring festivals, opening more tank bars.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know