The two-year deal endorses the brand's support of the Lawn Tennis Association; Anakena became the Official Murray, said: “I am delighted to be aligned with Anakena wines, and to be supporting their partnership with British Tennis. The story behind the wine is fascinating and I am excited to work with the brand here in the UK.”
Anakena is sponsoring a daily column in the Evening Standard throughout the Wimbledon Tournament, which will feature Murray’s commentary on the competition. Murray will also be working with Anakena Wines across national in-store promotions over the next 12 months.
Amy White, marketing director at Accolade Wines, said: “Anakena is a high quality wine brand, with a strong international standing as a producer of world-class, distinctly Chilean wines. Having agreed to a long-term partnership with the LTA earlier this year, we are delighted to partner with a British Tennis player who has a world-class reputation and global appeal. We look forward to welcoming Jamie to our stable of ambassadors and of course we’ll be backing him all the way on the court!”
Murray and Anakena wines have produced a short brand video about Jamie’s career for social media channels. He talks candidly about his journey through the highs and lows, before reaching the top of his discipline.
Murray joins other sporting brand ambassadors within the Accolade Wines portfolio, including Stuart Broad, Glen McGrath and Sir Ian Botham who have featured significantly within the recent England vs Australia Cricket campaign with Australia’s Hardys. Sean Fitzpatrick (New Zealand ex All Black), Jason Robinson (England), Gavin Hasting (Scotland), Paul Wallace (Ireland), Shane Williams (Wales) feature on the recent New Zealand’s Mud House adverts ‘Wine and rugby, it’s clear as mud’, during all Sanzar coverage on Sky Sports in the UK.