Oddbins adds to its own-label craft beer project

04 July, 2016

Oddbins has teamed up with Bristol-based brewery Wiper and True to bring out another limited edition to join its own-label craft beer range.

Oddbins No 7 is a modern amber ale, which the retailer said has been brewed with the aim of producing the perfect balance between traditional malts and new world hops. The punchy flavours of the beer are derived from Simcoe, Mosaic and El Dorado hops, which collectively produce flavours of pine and stone fruit to add to the rich toffee and biscuit malt base.

“The taste ranges from that of a traditional bitter with heavy malt characteristics to a beer with aromatic hop characteristics reminiscent of a pale ale,” the retailer said. “This gives Oddbins No.7 more body than your average pale ale and is thoroughly enjoyable to drink.”

Wiper and True is based in Bristol but the team also brews nomadically, making beer in a number of locations.

The beer, which is the seventh limited edition beer by Oddbins made in collaboration with a brewery, launched at the start of July and is available at all Oddbins stores.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter