New Amsterdam Vodka launches 35cl bottle

04 July, 2016

E&J Gallo Winery has launched a new 35cl format of its premium New Amsterdam Vodka for the impulse and convenience channels.

The company said the five times distilled and triple filtered premium 100% grain vodka, which is imported from the US, has been a huge success since its launch in 2013, and is now the fastest growing vodka in the UK.

New Amsterdam is already available in 20cl, 70cl and one litre formats and the company now wants to tap into the growing demand for 35cl bottles, a format which currently holds 13% share of all vodka sales in the UK, with annual growth of 2%.

The introduction of the new format follows the launch of the ‘It’s Your Town’ campaign earlier this year.

David Mallory, channel director, UK impulse & on-trade at E&J Gallo Winery, said: “Following its huge success in the US, New Amsterdam Vodka has firmly established itself as a key player in the UK market. The addition of a 35cl size to the range will offer retailers the chance to capitalise on the growth of smaller pack formats across all spirits categories.”

The new format is available now, with a recommended price of £8.99. The launch will be supported with promotions ion cash & carry outlets throughout the summer. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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