Crush releases magnum format for Bijou Rosé

27 June, 2016

Crush Wines has released its Bijou Rosé in a magnum format, following the “unbelievable increase” in consumers looking for larger sharing formats.

Bijou Rosé 2015 recently secured a gold award, which led to “unprecedented demand”, according to Crush Wines. It is now releasing the wine in a magnum format to celebrate this increased attention.

Commercial manager Emma Laval said: “Bijou Rosé in magnum has been created in response to the unbelievable increase in consumers looking for larger format bottles to enjoy with family and friends – if you are looking for a statement wine this is it.”

Bijou Rosé is crafted from Cinsault and Grenache grapes grown in the terroir of Cabrieres in the Languedoc. Its palate is described as “Ripe, red summer fruits” and “mouth-watering zestiness”. 

The company has also created a specific website to showcase the wines, which can be found at: www.bijouwine.com




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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