Bloom Gin links with Bloom & Wild for on-pack promo

21 June, 2016

Bloom Gin has announced an on-pack promotion with flower delivery company Bloom & Wild.

The promotion, which offers consumers a complementary summer bouquet of flowers with the purchase of a 70cl bottle of Bloom Gin, will feature on neck tags on more than 8,000 bottles. The bottles, which are the usual price for Bloom Gin at £24 each, are going into stores now and the promotion runs until mid-August.

Caroline Morin, customer marketing manager at Essential Drinks, part of the Quintessential Brands Group, owners of Bloom Gin, said: ‘We wanted to make Bloom Gin the perfect gift in Beers, Wines and Spirits (BWS) for female consumers. Bloom is a floral gin with a very similar shopper profile to Bloom & Wild, targeting confident women. This offer rewards our loyal consumers and helps us to recruit new ones, with a truly differentiating proposition.’’

Bloom Gin is a floral gin created by Joanne Moore, celebrating her 10th Anniversary as Master Gin Distiller this year. Distilled with the botanicals of honeysuckle, chamomile and pomelo, Bloom appeals to a wide range of palates.

Bloom & Wild is the UK's top rated online florist, offering flower delivery through the letterbox, with hand-packed flowers posted through the door.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know