The promotion, which offers consumers a complementary summer bouquet of flowers with the purchase of a 70cl bottle of Bloom Gin, will feature on neck tags on more than 8,000 bottles. The bottles, which are the usual price for Bloom Gin at £24 each, are going into stores now and the promotion runs until mid-August.
Caroline Morin, customer marketing manager at Essential Drinks, part of the Quintessential Brands Group, owners of Bloom Gin, said: ‘We wanted to make Bloom Gin the perfect gift in Beers, Wines and Spirits (BWS) for female consumers. Bloom is a floral gin with a very similar shopper profile to Bloom & Wild, targeting confident women. This offer rewards our loyal consumers and helps us to recruit new ones, with a truly differentiating proposition.’’
Bloom Gin is a floral gin created by Joanne Moore, celebrating her 10th Anniversary as Master Gin Distiller this year. Distilled with the botanicals of honeysuckle, chamomile and pomelo, Bloom appeals to a wide range of palates.
Bloom & Wild is the UK's top rated online florist, offering flower delivery through the letterbox, with hand-packed flowers posted through the door.