Bloom Gin links with Bloom & Wild for on-pack promo

21 June, 2016

Bloom Gin has announced an on-pack promotion with flower delivery company Bloom & Wild.

The promotion, which offers consumers a complementary summer bouquet of flowers with the purchase of a 70cl bottle of Bloom Gin, will feature on neck tags on more than 8,000 bottles. The bottles, which are the usual price for Bloom Gin at £24 each, are going into stores now and the promotion runs until mid-August.

Caroline Morin, customer marketing manager at Essential Drinks, part of the Quintessential Brands Group, owners of Bloom Gin, said: ‘We wanted to make Bloom Gin the perfect gift in Beers, Wines and Spirits (BWS) for female consumers. Bloom is a floral gin with a very similar shopper profile to Bloom & Wild, targeting confident women. This offer rewards our loyal consumers and helps us to recruit new ones, with a truly differentiating proposition.’’

Bloom Gin is a floral gin created by Joanne Moore, celebrating her 10th Anniversary as Master Gin Distiller this year. Distilled with the botanicals of honeysuckle, chamomile and pomelo, Bloom appeals to a wide range of palates.

Bloom & Wild is the UK's top rated online florist, offering flower delivery through the letterbox, with hand-packed flowers posted through the door.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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