The two-year deal will see the Aston Manor cider brand emblazoned on the front and back of the national team’s playing shirts.
Kingstone Press will increase engagement with on-pack promotions offering the chance for consumers to win a trip to next year’s Rugby League World Cup in Australia. The brand will also offer fans the chance to attend and take part in a training camp with the England team ahead of this year’s Four Nations series starting in October.
The cider brand has been a supporter of Rugby League since 2013. It is also the Official Cider of the First Utility Super League and Ladbrokes Challenge Cup.
Justin Way, marketing controller at Aston Manor Cider, said: “We are delighted to become the Principal Partner of the England team. It adds a new dimension to our existing relationship and further strengthens our association with Rugby League.
“Consumer awareness and recognition of Kingstone Press has grown tremendously since we first aligned the brand with the sport. We continue to increase distribution and sales so that more fans can enjoy Kingstone Press nationwide.
“Working with the RFL and engaging with the millions that follow this exciting sport is building awareness of Kingstone Press as a truly authentic and refreshing English cider.”
Separately, Kingstone Press is also the Official Finisher’s Cider for Tough Mudder UK.