The ceremony will take place at a grand dinner at the Hilton London Olympia Hotel on 9 August on the evening of the Trade Day of Camra’s Great British Beer Festival (GBBF).
Previously the winners have been revealed during the festival and the awards ceremony has been staged in October, two months after the festival. Camra said the new timing for the announcement of the winners will provide “an added emphasis and kudos” to the awards, giving them “an Oscar-style ‘red carpet’ treatment”.
Camra chairman, Colin Valentine, said: “We know that the recognition of being a winner of any category in the Champion Beer of Britain Competition carries with it huge credibility for any brewery. It is seen by consumers and the trade as a vote of confidence in the qualityand taste of a beer and we are delighted to have a dedicated Awards evening to showcase and highlight the very best of British brewing.”
The awards have been part of the GBBF for 38 years and the entries are judged by beer experts, Camra representative and members of the public in a blind tasting during the Trade Day at GBBF at Olympia London’s exhibition hall.
The top finalists in each category are awarded Bronze, Silver and Gold in their category, with the highest accolade, The Supreme Champion Beer of Britain, announced from all Gold Award winners.