Hi-Spirits agrees distribution deal with Toorank

06 June, 2016

Hi-Spirits has announced a new partnership enabling it to become the exclusive UK and Ireland distributor for Dutch spirits producer Toorank.

The agreement, which is effective immediately, covers distribution of all Toorank’s businesses in the UK and Ireland. This includes private label spirits, challenger brands supplied to major retailers and the independent off-trade, and premium brands, principally Sloane’s Gin.

Dan Bolton, managing director of Hi-Spirits, said: “The addition of Toorank adds significant volume to our already sizeable off-trade business, and we are confident we can grow it further. It also gives us the opportunity to work even more closely with multiple retailers, cash & carries and discounters on private label and NPD projects, where we see significant opportunities.

“Drawing on Toorank’s expertise in the production of high quality liquid and their supply chain flexibility, we will also be able to explore private label opportunities with key on-trade groups and wholesalers.”

Toorank is a family-owned business based in Zevenaar in Holland. The business operates a state of the art production facility in Holland and a further distillery in Poland, and has bottling capacity of 80 million bottles per year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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