Meantime overhauls design on London Lager and Pale Ale

31 May, 2016

Meantime Brewing Company has given its flagship beers a makeover designed to reflect the brewer’s “bold and pioneering approach to the beer category”.

The design features Meantime’s clock motif – the firm is based in Greenwich, south London, and themed on Greenwich Meantime – but the new labels are designed to be cleaner, bolder and more eye-catching.

The first two beers to get the overhaul are its London Lager and London Pale Ale, with Yakima Red set to follow soon.

Meantime’s recently released Pilot Series range is also designed in a similar fashion.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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