The free necktag offer – which is available to all retailers and importers who would like to take part – offers consumers the chance to win a luxury three-night trip for two to Provence, throughout the harvest time months of September and October 2016.
To enter, consumers have to purchase a bottle of Provence rosé wine with a promotional necktag featuring the unique code. This code can then be entered and verified online.
Valerie Lelong, export communictions manager for Vins de Provence, said: “In the lead up to summer we want to celebrate the UK market’s growing interest in rose wine. Independent retailers have played a key role in promoting the versatility of Provence wines to their customers. This necktag promotion has been designed to support their efforts in continuing to grow awareness and engagement amongst consumers.”
Vins de Provence has produced 10,000 bespoke necktags and additional point of sale materials to support the promotion.