Aldi trials pop-up wine shop in London

26 May, 2016

Aldi is opening a pop-up wine shop in time for London’s Wine Week, which is sponsored by the German supermarket.

The Shoreditch-based standalone store is a trial concept for the retailer, but if successful it may mark a new direction for the expansion of Aldi across the UK. It will be open from May 26 to 28, to help encourage Britons to celebrate London Wine Week.

At the store customers can try before they buy with the assistance of a resident Master of Wine. Trained wine expert staff will also be on hand to offer advice. Free master classes will also be available for wine fans.

Drinks available to sample include Aldi’s The Exquisite Collection Clare Valley Riesling white wine, costing £6.99 a bottle, which won a gold medal in the 2015 International Wine Challenge awards.

The launch of the shop comes after Aldi scooped awards for Supermarket of the Year, Multiple Wine Retailer of the Year and Drinks Buying Team of the Year at this year’s Drinks Retailing Awards.

Tony Baines, joint managing director of corporate buying at Aldi said: “We are delighted to be launching our first ever shop dedicated purely to our fantastic wine range.

“Our wines have fast been gaining a well-deserved reputation for their excellent quality and low prices.

“We decided to open the shop in the capital following the launch of our eCommerce offering which, to date, has shown there is a huge appetite for Aldi’s wine among those in the South East.

“And what better time to trial a dedicated wine store than during London Wine Week.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know