Spar adds four wines in time for summer

20 May, 2016

Spar plans to introduce eight new wines to its range this year as part of its ongoing review of its BWS category.

The retailer will be launching four of the wines in time for the summer period, with a further four to be introduced to the range later in the year.

Daphne Teremetz, Spar’s trading manager for wines, told OLN: “The first is a Provence Rosé, which we are really excited about. It is certainly new for us as it is a clearly a dry style; we have high hopes for it.”

The wine is a Provence A.C Rosé, priced at £8, but with an initial promotional price of £7.

Spar will also be introducing a Primitivo I.G.P Puglia, which is priced at £7 (or £5.50 for its promotional price), a Touraine A.C Sauvignon Blanc, priced at £8.50 (or £7 on promotion), and finally a Gran Reserva D.O Valdepeňas, priced at £9 (or £6 for a promotional price).

“Sauvignon Blanc sales have been brilliant for us and sales of wines from France in particular are doing really well, so we are particularly refocusing on the quality of our French wines,” Teremetz explained. “They are almost all appellation wines now.

“The new sku in our French wine is a Domaine wine, which is a premium quality wine and it will be at a higher price point than usual.”




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