London Wine Fair reports on 2016 show

19 May, 2016

The organisers of this year’s London Wine Fair have reported that visitor numbers were slightly down compared to 2015, although feedback from exhibitors has been “overwhelmingly positive”.

The Fair saw 14,401 attendees this year, 2% less than in 2015 (although still more than in 2014).

Ross Carter, show director, said: “The feedback we have had for this year’s show has been overwhelmingly positive, from exhibitors and visitors alike. Exhibitors have reported a really high quality audience, with key decision makers from across the categories attending.

“Three years into its return to Olympia, the trade has embraced The Fair in its current guise, citing its manageability and relevance to the market as key factors to its success. This year’s show was all about diversity and discovery, which we delivered across the board in terms of content, exhibitors and audience.  The stage is already set for 2017, which will see The Fair return to its late May billing; new features and content are already being planned.”

Meanwhile, exhibitors spoke highly of the 2016 event.

Jessica Hutchinson, managing director at Vindependents said: “Our first LWF was a huge success. We had plenty of visitors to the stand and it was a great way to showcase our range to potential new members. Being a new business, the LWF was a good way of letting people come to meet us and find out what we can offer. Our stand was manned by existing members, which is definitely an effective way to explain all the advantages to anyone interested in joining us.”

Elliot Awin, Business Development & Partner, Awin Barratt Siegel Wine Agencies said: “We had a great three days at the Fair, traffic did feel quieter than previous years however the quality of visitor seemed much improved and we saw key buyers and journalists on both the ABS main stand and our smaller Australia’s Best kept Secrets (ABkS) stand.  The new Bottlebooks initiative allowed us to advertise On-Stand tastings of our ABkS wines, which booked out immediately they went live and were a great success in bringing people to the stand who may not have discovered us otherwise. We’ll certainly be adding more of these next year.”

The 2017 London Wine Fair will take place from 22 to 24 May at Olympia. 

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