Carling reveals 2016 summer of football activity

17 May, 2016

Molson Coors has revealed Carling’s activity in the lead up to 2016’s summer of football. The promotions are designed to help fans enjoy Carling both at home and in pubs during the tournament.

In the off-trade, fans can get £20 off the price of a club or country shirt with when they purchase packs of Carling. Customers picking up 4-packs of Carling will be able to redeem their discount via the Carling iPint app. Those buying larger pack sizes and x15 packs of Carling British Cider can claim the discount by visiting and entering their unique URN code.

Those choosing to watch the action at home will have the chance to purchase a brand new TV at a fraction of its retail price. This summer, Carling will be launching its new ‘Pay Per Inch’ promotion where consumers have the chance to purchase a brand new TV for the price of its screen size, on a first come, first served basis – for example, a 55 inch television will set customers back just £55.

Jim Shearer, Carling brand director at Molson Coors, said: Following the exciting news that we have signed a three-year partnership with the Premier League, Carling’s link with football is stronger than ever. We’re absolutely committed to championing the football-watching experience for fans by unlocking value in the on- and off-trade around this huge sporting occasion.”

News of Carling’s planned activity around the 2016 summer of football follows the recent announcement of Carling’s three-year partnership with the Premier League. By deepening its long-standing relationship with football, Carling plans to further enhance its connection with football and mainstream lager drinkers. The partnership will run from June 2016 until the end of the 2018/19 season.

Bookmark this

Site Search


Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know