Cantona kicks off new Kronenbourg 1664 campaign

05 May, 2016

Heineken has launched a new campaign for premium lager brand Kronenbourg 1664, starring Eric Cantona.

The campaign includes a 60-second advert on C4, featuring Cantona seen with a pair of intrepid canines, introducing viewers to “the most intelligent dogs in the world: The Alsace:tians”.  Cantona drives his canine companions around Alsace as they deliver a timely ‘Taste Supreme’.

Cantona will also appear on new limited edition packaging for the brand, launching on 16 May in the off-trade channel.

Ifeoma Dozie, beer brand director at Heineken said: “We’re delighted to bring Kronenbourg fans a new chapter in the tale of a Taste Suprême, and once again featuring the inimitable brand ambassador Eric Cantona. The Alsace-tians and ‘Bar D’Alsace-tian’ continue the humorous and tongue-in-cheek narrative already established in past campaigns, but take the Kronenbourg story in a completely new direction - demonstrating in a brilliantly creative way the personality, premiumness and supreme taste credentials of Kronenbourg 1664.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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