The campaign includes a 60-second advert on C4, featuring Cantona seen with a pair of intrepid canines, introducing viewers to “the most intelligent dogs in the world: The Alsace:tians”. Cantona drives his canine companions around Alsace as they deliver a timely ‘Taste Supreme’.
Cantona will also appear on new limited edition packaging for the brand, launching on 16 May in the off-trade channel.
Ifeoma Dozie, beer brand director at Heineken said: “We’re delighted to bring Kronenbourg fans a new chapter in the tale of a Taste Suprême, and once again featuring the inimitable brand ambassador Eric Cantona. The Alsace-tians and ‘Bar D’Alsace-tian’ continue the humorous and tongue-in-cheek narrative already established in past campaigns, but take the Kronenbourg story in a completely new direction - demonstrating in a brilliantly creative way the personality, premiumness and supreme taste credentials of Kronenbourg 1664.”