Cantona kicks off new Kronenbourg 1664 campaign

05 May, 2016

Heineken has launched a new campaign for premium lager brand Kronenbourg 1664, starring Eric Cantona.

The campaign includes a 60-second advert on C4, featuring Cantona seen with a pair of intrepid canines, introducing viewers to “the most intelligent dogs in the world: The Alsace:tians”.  Cantona drives his canine companions around Alsace as they deliver a timely ‘Taste Supreme’.

Cantona will also appear on new limited edition packaging for the brand, launching on 16 May in the off-trade channel.

Ifeoma Dozie, beer brand director at Heineken said: “We’re delighted to bring Kronenbourg fans a new chapter in the tale of a Taste Suprême, and once again featuring the inimitable brand ambassador Eric Cantona. The Alsace-tians and ‘Bar D’Alsace-tian’ continue the humorous and tongue-in-cheek narrative already established in past campaigns, but take the Kronenbourg story in a completely new direction - demonstrating in a brilliantly creative way the personality, premiumness and supreme taste credentials of Kronenbourg 1664.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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