Kingsland Drinks launches new fusion wine range

04 May, 2016

Kingsland Drinks launched a new range of fusion beverages at this year’s London Wine Fair this week.

Mr Gladstone’s Curious Emporium is designed to tap into the demand for fusion drinks and the 290% growth of the fruit fusion wine category, according to the company.

The two-strong wine range targets men and women between 25 and 35, identified as the beginners’, ‘risk averse youngsters’ and ‘generation treaters’. It also taps into the low-key social occasion as well as ‘a drink before going out’ occasion.

The range currently comes in flavours of Rhubarb & Custard and Pear Drops, both of which aim to engage with consumers by appealing to their emotional sense of nostalgia. The drinks are made with 100% natural flavours.

The company is in the process of trialling additional flavours to add to the range. Neil Anderson, marketing director, confirmed that a sparkling variant would be added soon, following the recent opening of Kingland’s new carbonation line to tap into growth in the sparkling drinks market.

“The Mr Gladstone range puts a smile on your face; it is something new and innovative,” said Anderson. “One of the most important things for the wine industry is to continue to innovate; it’s not always just about new varietals.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter