The range, which will come in individual slim 250ml cans or in packs of 12, will be available in three new cocktail variants combining Rekorderlig Cider with spirits and other ingredients.
The new 5.5% abv variants include: Passionfruit Gimlet, a citrusy blend of Rekorderlig Passionfruit cider, gin and a hint of lime; Wild Berries Bramble, a fruity mix of white rum and Wild Berries Cider; and Swedish Punch, a citrusy-sweet fruit punch “inspired by the Swedish summer”. The latter includes flavours of mint, lime and elderflower blended with Rekorderlig Strawberry & Lime Cider and vodka.
Alison Pickering, brand director, portfolio at Molson Coors, said: “Cider cocktails are an area that we’ve continued to innovate and invest in over the last few years. The new Rekorderlig Cider Cocktail range is a result of the success the brand has experienced in this area.”
“Cider has become a multi-occasion drink, especially with our core consumer group of young adults. The introduction of this convenient range of cocktails offers cider fans even more opportunity to enjoy Rekorderlig, whether it be at home, a party or a festival.”
“At Rekorderlig, innovation has always been the key to the brand’s success whilst maintaining the quality of our cider. We’re confident Rekorderlig Cider Cocktails will be a success amongst cider lovers and non-cider drinkers alike, recruiting new fans of the brand as well as adding value to the category.”