The low sugar drink, which has less than half the sugar content of traditional Prosecco, is part of the company’s portfolio of low sugar sparkling wines. The company claims it is also the first Prosecco bottle to include a calorie count on the label.
“We’re all obsessed with the new war on sugar,” said founder Amanda Thomson. “I was raised on a sugar-free diet by my mother and now forty years later, it’s finally being recognised as the way forward for many like me who want to avoid the deadly granules. With Prosecco now dominating the market, Skinny Prosecco will be a brand that I’m confident that everyone will look for on the shelves and on their wine lists this year.”
Thomson’s first product, Thomson & Scott Skinny Champagne Grand Cru, is a no sugar Champagne from celebrated producer Alexandre Penet. The product was the first to obtain approval from the French Champagne Association the CIVC to call itself “Skinny”. It is currently on sale at Selfridges and other selected stores. Skinny Prosecco is a more affordable version of the same core principle, that if you have a high quality sparkling wine, you don’t need to add lots of sugar to it, explained Thomson. The new drink is also organic and vegan-friendly.
The global consumption of sparkling wine grew in 2014 by 11.5% with Prosecco growing more than 52% globally within this category, according to Vinexpo data.