Peroni and Grolsch sold by ABInbev to Asahi

19 April, 2016

AB Inbev has accepted Asahi’s $2.9bn offer for some SAB Miller’s European premium beer brands, including Peroni, Grolsch and British craft beer Meantime. 

The acquisition by the Japanese brewer also includes related businesses in Italy, the Netherlands, the UK and internationally.  

The offer for the beer brands was initially submitted in February. It has now been approved by AB Inbev, “following completion of the relevant employee and consultation processes applicable to the sale of these brands and businesses”.

The deal will aid ABInbev’s acquisition of its rival SABMiller, as it hopes to avoid competition concerns. The combined company would create the world’s biggest beer group, with about 30% of the global beer market.

Last month ABInbev also agreed to sell SABMiller’s Chinese business to China Resources Beer Holdings.

This latest acquisition marks the largest in Asahi’s history. The deal will also represent the biggest in the Japanese beverage industry since Suntory’s $16bn takeover of US spirits maker Beam in 2014.

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