Peroni and Grolsch sold by ABInbev to Asahi

19 April, 2016

AB Inbev has accepted Asahiís $2.9bn offer for some SAB Millerís European premium beer brands, including Peroni, Grolsch and British craft beer Meantime.†

The acquisition by the Japanese brewer also includes related businesses in Italy, the Netherlands, the UK and internationally. †

The offer for the beer brands was initially submitted in February. It has now been approved by AB Inbev, ďfollowing completion of the relevant employee and consultation processes applicable to the sale of these brands and businessesĒ.

The deal will aid ABInbevís acquisition of its rival SABMiller, as it hopes to avoid competition concerns. The combined company would create the worldís biggest beer group, with about 30% of the global beer market.

Last month ABInbev also agreed to sell SABMillerís Chinese business to China Resources Beer Holdings.

This latest acquisition marks the largest in Asahiís history. The deal will also represent the biggest in the Japanese beverage industry since Suntoryís $16bn takeover of US spirits maker Beam in 2014.




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