Pinkster Gin partners up with Benefit Cosmetics

12 April, 2016

Premium gin Pinkster has been selected as a flagship spirits provider for the Good Ship Benefit.

The Good Ship Benefit, which is docked at Victoria Embankment in London, is a three-story beauty and entertainment destination.

The San-Francisco-themed ship will offer customers the chance to discover Benefit products, with cocktails, afternoon tea and culinary experiences.

The Pinkton Parlour bar will be serving Pinkster and tonics alongside a specially created Pink Lady Champagne cocktail.

Will Holt, director of Pinkster Gin, said: “Talk about a floating gin palace, this is a mighty fine brand partnership.

“Our ginspenser will be pride of place on the bar and we look forward to quenching the thirsts of the thousands of women who’ll be coming aboard the Good Ship Benefit over the next few months. Pucker up, it’s Pinkster time.”

Kyra Oates, Head of PR and events at Benefit Cosmetics, said: “Given the Good Ship Benefit is a shrine to pampering, we only work with premium brands, and we’ve been fans of Pinkster’s fruity number for some time now, we didn’t have to think long and hard about this listing.”

The beauty and entertainment experience will feature The Brow Lounge, The POREfessional Vault, focusing on skin care and the Lashitude at the Upper Deck promoting Benefit’s mascara.

The Hoola Decks will bring the beach to the ship. The luxury decks come complete with Tiki huts and cabanas where users will be able to sip cocktails from the beach bar.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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