Provence rosé tipped to continue growing UK sales

07 April, 2016

Wine drinkers are seeking out more sophisticated rosé and Provence is perfectly placed to capitalise, according to a leading independent.

Sales of Provence rosé increased dramatically in the UK over the past year, with volume sales up 37%, according to generic body the CIVP.

That bucks a trend of declining sales of French wine and falling overall rosé sales in the off-trade.

London-based The Vintner, which specialises in having a carefully curated list of no more than 100 wines, has unveiled a new range which features an increased number of rosés as the sun starts to shine on the capital.

Purchasing manager Gavin Smith told OLN: “We have two Provence rosés for the first time: Domaine des Monticoles Rosé 2015 [selling at £8.21] and Mado en Provence 2015 [£10.46].

“People are now more willing to spend money on rosé wines, so we looked for some more premium ones.

“More people are looking
for lighter-coloured rosé wines and Provence is leading the way on these.”
Along with carrying more rosés than it did a year ago, The

Vintner has upped its focus on light red.

“For this list we have also moved a lot further away from the southern Rhône, which is 15% abv-plus, so we have more wines from northern Rhône because customers want the lighter style,” said Smith.

“Another light wine producer we love is a biodynamic winery in Crémant de Loire. We have listed this for a few years. The winemaker also does a white Chenin, which we will list at some point.

“His philosophy fits in with what we are doing.”

To coincide with the launch of its spring/summer 2016 list, The Vintner also unveiled its new west London base, complete with a bespoke tasting room.

Managing director Julia Beran said: “We want to make buying wine for drinking now easy and straightforward.

“We ensure that each and every wine list not only offers great value for its price, but is also a fabulous example of how a wine from that place should taste. If we think something isn’t up to scratch then we replace it with something that is.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know