Fosterís announced as Official Lager of England Cricket

24 March, 2016

Fosterís, is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Fosterís return to sports sponsorship for the first time in a decade.

The deal will be supported by a nationwide campaign appealing to cricket fans across the country throughout the summer.

David Forde, MD of Fosterís owners Heineken, said: ďWe're thrilled to team up with England Cricket. Itís been a decade since we last sponsored the sport in the UK and what a time to start again.†England is playing superbly and the popularity of all forms of international cricket is soaring. Cricket has one of the widest fan bases of any sport and Fosterís is one of the best-selling lagers in the country - itís a winning combination for our customers, consumers and us.Ē

The ECB logo will be included on all Fosterís packaging later in the year.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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