Laphroaig launches new “exquisite” single malt

23 March, 2016

Laphroaig has announced the launch of Laphroaig Lore, described by the producer as “the richest of the rich”.

Lore, which will be distributed by Maxxium UK and has been crafted by Laphroaig Distillery manager John Campbell, is drawn from a variety of casks including first-fill Bourbon barrels, quarter casks and Olorosso Sherry hogsheads to create a unique richness.

As the name suggests, this new expression is inspired by traditions and tales passed down from generation to generation of Laphroaig’s distillery managers since 1815.

Legend has it the Laphroaig lore began around 1800 when brothers Alexander and Donald Johnston invented and crafted a recipe for an extraordinarily rich single malt, even before the Laphroaig distillery officially existed in 1815. The recipe was further developed and refined in the 1920s by Laphroaig Distillery Manager, Ian Hunter, who pioneered the use of ex-Bourbon casks. Further chapters were added by the 20th century’s only female Scotch whisky distiller, Bessie Williamson, and by luminaries such as Iain Henderson.

Campbell commented: “Over the generations, distillery managers like me have made their own contributions to the quality and character of Laphroaig. From the founding of Laphroaig, these custodians have each made their own mark, whether it was drying the malting barley at lower temperatures than most, using two sizes of spirit still, pioneering the use of ex-Bourbon barrels, or reintroducing the quarter cask to Scotch whisky-making. Each of these decisions have made Laphroaig the unique, premium whisky it is today. We make the whisky we make because of what has been passed on down to us.”

Campbell adds: “Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to the many generations of Laphroaig distillery managers. It’s our story, bottled, the richest of the rich.”

The deep mahogany whisky is described as having a rich and smoky nose with seaside minerals and a hint of ash and bitter chocolate drops, followed by vanilla. The palate is richly peaty with a spicy chilli bite. It has a short dry finish with a long sweet aftertaste. 

The 48% abv Scotch whisky has already secured listings with luxury retailers and whisky specialists including Hedonism ad The Whisky Exchange, priced at £85 for a 700ml bottle. 




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