The offer gives fans the chance to win a £50,000 cash prize and a range of other prizes are also up for grabs, including Crabbie’s glassware, bottles of Crabbie’s Light and cans of Crabbie’s Original as well as sunglasses and flipflops.
Claire Kelly, Marketing Controller for Crabbie’s said: “As we count down to this year’s Festival we want to ensure that our off and on-trade customers have the best tools at their disposal to fully maximise the Crabbie’s Grand National Festival experience to consumers.
“The on-pack offer represents yet another major investment for Halewood International. We have strong ambitions for the Crabbie’s brand family and will continue to invest in driving the brands growth, with high profile TV investments, consumer PR activation and trade support.”
For those wanting more information and merchandise kits to help support this year’s Crabbie’s Grand National campaign, customers can contact their Halewood sales representative, or alternatively call Halewood Telesales on 0845 6000 666.