French Wines with Style app matches wines to your personality

22 March, 2016

French Wines with Style has launched a new wine style application that aims to match the style of French wine that best suits your personality.

The application works like a personality test, asking users to answer five not entirely serious questions. The result - an amusing description of the most suitable wine style with corresponding wine tips – can be shared via Facebook, Twitter or Pinterest.

Four different French wine styles have been used in the application: Glamorous & Chic, Natural & Authentic, Cool & Laidback, Fun-loving & Quirky. These styles have been used throughout the campaign as an alternative approach to presenting the diversity of French wine in a fun and accessible way.

The application has been produced in different languages and will be promoted in six European countries. 

Further details can be found via this link to the Facebook page: https://www.facebook.com/Wineswithstyle/app/550148161818775/




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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