French Wines with Style app matches wines to your personality

22 March, 2016

French Wines with Style has launched a new wine style application that aims to match the style of French wine that best suits your personality.

The application works like a personality test, asking users to answer five not entirely serious questions. The result - an amusing description of the most suitable wine style with corresponding wine tips – can be shared via Facebook, Twitter or Pinterest.

Four different French wine styles have been used in the application: Glamorous & Chic, Natural & Authentic, Cool & Laidback, Fun-loving & Quirky. These styles have been used throughout the campaign as an alternative approach to presenting the diversity of French wine in a fun and accessible way.

The application has been produced in different languages and will be promoted in six European countries. 

Further details can be found via this link to the Facebook page: https://www.facebook.com/Wineswithstyle/app/550148161818775/




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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