The application works like a personality test, asking users to answer five not entirely serious questions. The result - an amusing description of the most suitable wine style with corresponding wine tips – can be shared via Facebook, Twitter or Pinterest.
Four different French wine styles have been used in the application: Glamorous & Chic, Natural & Authentic, Cool & Laidback, Fun-loving & Quirky. These styles have been used throughout the campaign as an alternative approach to presenting the diversity of French wine in a fun and accessible way.
The application has been produced in different languages and will be promoted in six European countries.
Further details can be found via this link to the Facebook page: https://www.facebook.com/Wineswithstyle/app/550148161818775/