Hogs Back Brewery freezes beer prices

18 March, 2016

Hogs Back Brewery has announced it is backing the Budget duty freeze on beer and cider with a wholesale price freeze across its full range.

The Surrey-based brewer is supporting beer drinkers by holding its wholesale prices to both off and on-trade customers for the rest of 2016.

Managing director Rupert Thompson said: “We have decided to hold our prices to applaud the Chancellor’s decision, which is great news for all beer drinkers.

“Ironically, the way duty works for small brewers means that our own duty rate will actually go up next year.” The Small Brewers Relief (SBR) system, which is withdrawn in stages as a brewer’s volumes grow, means Hogs Back will pay significantly more in duty than brewers who stay below the SBR threshold.

“Whilst it’s heart-warming to be able to contribute more to the common good by paying more duty, we are urging the Treasury to address this particular problem in the near future,” he said. “Small businesses like ours, working hard to deliver growth, shouldn’t be disincentivised by the tax system.”

Hogs Back’s growth has been driven by the continued success of its flagship ale, TEA, which CGA Brand Index figures show is one of the fastest growing craft beer brands.

“Hog’s Back beers continue to be an enticing combination of great quality and fair prices,” said Thompson, “and with our prices held for the rest of the year we hope our customers will continue to support us by drinking even more of them.”

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