Stella Artois launches ‘Be Legacy’ campaign

16 March, 2016

Stella Artois has launched its ‘Be Legacy’ campaign to celebrate its 600-year brewing heritage.

The campaign is inspired by unique moments in history featuring a television advert, which is aimed at inspiring others to create their own Legacy and leave a positive mark on the world. At the end of each advert consumers are asked: “What do you want to be remembered for?”

Todd Allen, global vice president of Stella Artois, said: “You can only have a Legacy when you leave something for the next generation to enjoy. But it’s not about fame; it’s about creating something tangible that others can appreciate.”

The new campaign will accompany Stella’s new premium packaging. New features of the bottle include a new “elegant” shape, and the Stella Artois horn, which is a symbol of the Den Hoorn brewery, prominently embossed for a more premium look and feel. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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