The campaign is inspired by unique moments in history featuring a television advert, which is aimed at inspiring others to create their own Legacy and leave a positive mark on the world. At the end of each advert consumers are asked: “What do you want to be remembered for?”
Todd Allen, global vice president of Stella Artois, said: “You can only have a Legacy when you leave something for the next generation to enjoy. But it’s not about fame; it’s about creating something tangible that others can appreciate.”
The new campaign will accompany Stella’s new premium packaging. New features of the bottle include a new “elegant” shape, and the Stella Artois horn, which is a symbol of the Den Hoorn brewery, prominently embossed for a more premium look and feel.