The collaboration begins with a promotion for off-trade customers, offering a free 20g dark chocolate Bee Bar from Rococo with any purchase of a bottle of Grahamís Six Grapes. The intense 65% dark chocolate is believed to match perfectly with the ďexceptionally full-bodiedĒ Six Grapes.
The promotion is exclusive to independent retailers in London and throughout the UK, who are the main stockists of Six Grapes, to coincide with the Easter sales period.
Other projects are in the pipeline for the partnership and these will be implemented throughout the year, showcasing different styles of Port matched with the varying flavour profiles of the artisan chocolate.
Charlotte Symington of John E Fells said: ďAs we continue to look at ways to get a younger audience to consider Port, we felt that chocolate pairing was an obvious partnership to try and engage and reach new customers. Itís wonderful working with Rococo Chocolates and learning more about the intricate flavour profiles of chocolate paired with Port, highlighting the way in which the characteristics of our Ports are perfectly complemented by different flavours of the chocolate.Ē