The Wingfield, which is described as ‘a Great British Gin Aperitif’, already has listings in Harvey Nichols stores in London.
The drink is a contemporary aperitif, blended to a secret recipe from a small batch London Dry Gin, cucumber, pink grapefruit, elderflower and other fruits and spices.
Creator Simon Weston, said: “Our namesake was an innovator too – Major Walter Clopton Wingfield pioneered lawn tennis in the 1870s and changed the face of British summer, and we’d settle for nothing less. The Wingfield is distinctly different. It’s a modern gin aperitif blended to have a unique signature.”
A marketing campaign for the drink is planned in time for the summer. The “I’d rather have a Wingfield” is designed to target 25 to 40 year-old men and women.
The signature serve is The Wingfield Spritz, which includes chilled soda water and an orange twist.