Hi-Spirits to handle Southern Comfort and Tuaca

04 March, 2016

Hi-Spirits is to take over UK distribution of Southern Comfort and Tuaca from April 1.

The move follows the acquisition of the spirits brands by Sazerac from Brown-Forman announced in January.

Hi-Spirits already handles other Sazerac brands in the UK.

Managing director Dan Bolton said: “Southern Comfort and Tuaca are both iconic brands, and a great fit with our expanding portfolio.

“With strong consumer followings we are looking forward to building further distribution across the UK on-trade, off-trade and travel retail channels.”

The new additions joins a Hi-Spirits portfolio that includes Buffalo Trace bourbon, Fireball and Antica sambuca.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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