Hi-Spirits to handle Southern Comfort and Tuaca

04 March, 2016

Hi-Spirits is to take over UK distribution of Southern Comfort and Tuaca from April 1.

The move follows the acquisition of the spirits brands by Sazerac from Brown-Forman announced in January.

Hi-Spirits already handles other Sazerac brands in the UK.

Managing director Dan Bolton said: “Southern Comfort and Tuaca are both iconic brands, and a great fit with our expanding portfolio.

“With strong consumer followings we are looking forward to building further distribution across the UK on-trade, off-trade and travel retail channels.”

The new additions joins a Hi-Spirits portfolio that includes Buffalo Trace bourbon, Fireball and Antica sambuca.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know