It hopes the wines will cater to shoppers looking to try something new, “offering interesting alternatives to classic French or Italian styles”.
The promotion will run while the limited-edition stocks last and includes Château Dereszla Tokaji Furmint (£5.99), Sir-Irsai (£5.99) and Polgár Therápia Villányi Cuvée (£6.99).
The English line-up, supplied by Surrey-based Broadwood’s Folly, features a sparkling white brut (£14.99) along with a white and a rosé, both retailing at £7.99.
Lidl UK’s panel of Master of Wines has also selected a Chenin Blanc-Grenache-Roussanne (£5.49), a Coonawarra Cabernet Sauvignon (£6.49) and a Hawke’s Bay Syrah (£8.99), among others.
Ben Hulme, who was recently promoted to group head of wine at Lidl, said: “The ambition of our Wine Cellar promotion is to offer something a little different for our customers, and challenge their expectations. The new Hungarian and English wines are sure to prove popular – whether for wine aficionados, or those looking to vary their home collection.”