AB-Inbev grows UK sales

25 February, 2016

AB-InBev grew UK volume sales in the “mid-single digits” in 2015 on the back of strong performances from Stella Artois and Budweiser.

The world’s largest brewer, which is in the process of expanding further with the $100 billion takeover of nearest rival SAB Miller, released full-year results today and grew global revenues 6.3%.

In the fourth quarter it grew 7% but reported lower than expected earnings due to struggles in the US, China and Brazil, causing shares to fall by almost 3%.

In its annual statement the brewing giant picked out the UK – along with Mexico, France, Italy and the Netherlands – as a particular highlight, saying: “In the UK, our own products grew mid single digits in FY15, driven by a strong performance from our Stella Artois and Corona activations.”

It also hailed the UK performance of Cubanisto and said it sees great potential for the flavoured beer category.

Jason Warner, BU President at AB-InBev UK & Ireland, said: “We are very pleased with AB InBev UK’s 2015 performance where our products grew mid-single digits in FY15. This was driven by the continued strong performance of our global brands, with Stella Artois the number one premium lager brand in the UK off-trade, Budweiser number two, and Corona the biggest contributor to category growth in the UK [IRI, year to 2/1/16].

“Stella Artois’ standout performance was driven by the brand’s role as official beer and cider of The Open Championship and The Championships, Wimbledon, as well as its social responsibility campaign Buy a Lady a Drink, that we are excited to continue in 2016.

“Having taken over distribution of Corona in January 2015, the brand’s growth has been driven by  a strong plan and well-defined positioning, and has benefited from improved distribution and creative activations in retailers and on-trade outlets.

“As a key market for AB-InBev, where all three of our company’s global beer brands are present and performing well, we are excited for 2016 as we continue to invest and innovate, providing ongoing value for our customers and consumers.”

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