Instil to unveil five new ciders at Craft Beer Rising

24 February, 2016

Instil Drinks Co will be unveiling its new cider range at Craft Beer Rising which starts on Friday. 

The additions to its cider portfolio come ahead of the company’s relaunch to the trade on March 1.

New to Instil are El Gaitero and Maeloc from Spain; Zeffer, from New Zealand; France’s Cidre Le Brun; and The Hills Cider Company from Australia.

El Gaitero hails from the Valle Ballina y Fernandez brewery in Asturias, Spain’s principal cider producing region.

Instil has taken on El Gaitero Apple Sidra – a classic Asturias craft cider – and El Gaitero ‘Red Grape’ Sidra, which blends apples with Tempranillo grapes.

Galicia’s Maeloc cider is named for the sixth-century bishop of Britonia, a Galician settlement of Romano-Britons who fled the Anglo-Saxon invasions.

Maeloc ciders listed by Instil include the Dry Apple Cider,  Extra Sec Sparkling Cider and Naturale Craft Cider, as well as two ciders flavoured respectively with strawberry and blackberry.

One of France’s leading producers of premium craft cider, Brittany-based Le Brun Cidres is supplying Instil with its Cidre Artisanal Demi Sec and Cidre Le Brun Brut.

From the southern hemisphere, The Zeffer Cider Co is a small-batch brewery based in Matakana, New Zealand, for which Instil is distributing its Crisp Apple Cider and Hopped Infused Cider.

Instil is also listing an Apple Cider and Pear Cider from the artisanal Hills Cider Company, based in the Adelaide Hills.

Mark Johnson, former PLB beer director who became managing director of Instil post-acquisition, said: “Craft Beer Rising is the perfect platform for us to showcase our new craft cider range. This year is the first time that there has been a dedicated cider zone, and our range will be featured alongside some of the best ciders currently available in the UK.

“Our range has been hand-selected by the Instil team to make sure that the ciders fit with the stringent criteria we insist upon in terms of quality, originality and regional diversity. 

“From still scrumpy to sparkling organic styles, from France to Australia, our cider range ticks all the boxes.”

Instil is relaunching itself to the trade ollowing its incorporation of PLB’s extensive beer range into its portfolio after the Bibendum PLB in the autumn of 2014.

The company intends to reposition itself as a market leader in premium and artisan spirits, world beer and craft cider.

It has already announced the addition of five new craft gins to its portfolio: Jensen’s Gin; Rock Rose; NB Gin; Eden Mill; and Prairie Organic.

Earlier this week it also added premium Barbados rum The Real McCoy to its range of spirits.

Instil’s cider range will be available at stands 22 and 23 in Lost in Cider Space at Craft Beer Rising.

Craft Beer Rising runs from February 26 to 29 at The Old Truman Brewery in East London.




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