Champagne Lanson Rosé Label Brut Rosé NV is the leading rosé Champagne in both volume and value terms, according to the latest Nielsen data (52 w/e 2 January 2016).
The total Champagne category is in growth at 4.3% year-on-year in value and 4.9% in volume terms, but within this rosé Champagne is up 9.6% in value and 9.8% in volume, according to Nielsen.
In comparison, Champagne Lanson rosé is up by 12% in value and 13% in volume. The Champagne, which has been created since 1760, is a blend of 32% Chardonnay, 53% Pinot Noir and 15% Pinot Meunier.
“Following on from our Champagne Category Report 2015, which revealed that customers crave more Champagne occasions – what better occasion is there to enjoy our multi-award-winning Rose Label?” said managing director UK & International Paul Beavis.
He adds that the drink is the “perfect start” to any romantic occasion. “It’s the perfect start because of the way we make it and, what’s more, it is as popular on Valentine’s Day as it is at any time. It really is the perfect choice for whatever you have planned now and throughout the year ahead.”
This Valentine’s Day the producer is offering complimentary copies of its Little Black Book of Champagne for those who register at www.champagnelanson.com.