Essential Guide to Cider

04 February, 2016

The OLN Essential Guide to Cider brings you the stories behind the ciders you’re selling – putting British and international brands on the map as well as looking at the latest trends in cider and food-matching and gleaning tips from trend-setting pubs, bars and restaurants.

SupplementCider may be in slight decline, but there are few other categories so vibrant and driven by exciting NPD in drinks today. Last year value sales slipped 0.3% while volumes fell 1.6%, according to IRI – with a strong focus on lager around the football World Cup hitting summer sales, according to Toby Magill, IRI’s head of beers, wines and spirits. Mainstream, “modern” cider brands such as Strongbow, Magners and Bulmers are struggling, but international ciders, fl avoured variants and longstanding British brands such as Thatchers, Westons and Merrydown are selling strongly. And fruit cider sales continue to soar – they have grown 65% over the past two years, according to Nieslen, and senior client manager Robert Zielski predicts even more growth this year. In this innovation-driven market, consumers are always seeking out something new or different, whether it be a newly-created flavour, a cider from a country they’ve never tried before or a classic British brand with a history going back hundreds of years. In this supplement Off Licence News brings you the stories behind the ciders you’re selling – putting British and international brands on the map as well as looking at the latest trends in cider and food-matching and gleaning tips from trend-setting pubs, bars and restaurants.

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