Robinson joins the business from Home Retail Group plc, where he was most recently chief operating officer of Argos and a member of the group’s executive board.
He has over 20 years’s experience in the retail sector, including acting as commercial director at Homebase and a range of senior roles within the Dixon Stores Group.
In another senior appointment, Mark Simmonds has joined Conviviality Retail as commercial finance director from Mitchells and Butlers plc, where he was director of financial planning and analysis.
Diana Hunter, chief executive of Conviviality Plc, said: “I am delighted to welcome David as managing director of Conviviality Retail. David brings a significant track record of delivering results and has a wealth of experience in the retail industry.
“David is ideally placed to continue to develop and grow the retail business with our franchise partners.
“We are also pleased to welcome Mark as commercial finance director. We believe we now have a strong team in place to drive the Conviviality Retail business forward.”
Robinson said: “I am delighted to be joining Conviviality Retail and to have the opportunity of working in this business at such an exciting time. I am looking forward to working with the Conviviality team and the franchisees to develop further opportunities and continue to drive growth in the business.
“I am also excited to explore how the recently acquired Matthew Clark business can help us accelerate these aims as more and more synergies are realised.”
These latest hires follow on from the appointment of Mark Aylwin as managing director of Matthew Clark at the end of last year.
Aylwin joined from the Booker Group, where he was managing director of Booker Retail Partners, with responsibility for Budgens and Londis.
Ian Smith, who has been with Matthew Clark for 37 years, was promoted to deputy managing director of the business from his previous position as commercial director.