The designs reflect and enlarge on Moët’s ‘The Now’ brand campaign, which celebrates unforgettable moments and friendships.
Each plays in a different way on the word ‘osé’, which means ‘dare’ in French.
The Rosé Impérial Daring Gift Box echoes last year’s ‘Unfurl the Tie’ packaging, but adds a bold pink interior together with gold-embossed invitations to ‘Live More’ and ‘Love More’.
The Rosé Impérial Diamond Suit Gift Box clothes the bottle in a pale pink suit.
Finally, the Rosé Impérial Daring Suit Gift Box presents the Champagne in a pink suit with integrated handle.
The design is intended to challenge the gift’s recipient to see Valentine’s Day through ‘rose coloured glasses’.
Each pack contains a 75 cl bottle of Moët’s Rosé Impérial NV cuvée and carries a retail price of £39.99.
The Moët & Chandon Impérial Rosé was first released as a Non Vintage Champagne in 1997.
It is a blend of 40-50% Pinot Noir, of which 10% is red wine; 30-40% Meunier; of which 10% is red wine; and 10-20% Chardonnay.