Virgin Wines posts 12% growth over Christmas trading period

20 January, 2016

Virgin Wines saw a 12% uplift in sales over the Christmas period, the online retailer has announced.

The company sold 145,000 cases of wine and 11,500 gifts over the six weeks to January 2.

The sales growth was driven by Prosecco, which rose 34% year-on-year in December to 51,000 bottles.

Prosecco also outsold Champagne five-to-one.

Old World wines accounted for 53% of all sales over the six-week period, with French wines the most popular. Sales of French wine were up 47%.

Elsewhere, New Zealand Sauvignon Blanc continued its strong performance, posting growth of 33%, while Australian wines showed more modest gains, up 15% year on year.

The company also reaped the rewards from its rebranding of the Sendagift.co.uk service, which saw sales leap 130% year-on-year for December.

Investment in Virgin Wines b2b team over 2015 also paid off, with sales up 300%

Jay Wright, chief executive of Virgin Wines, said: “The 2015 Christmas trading period has been exceptional, putting us in a very good position to support our three-year growth plan.

“Our results highlight the strength of our unique proposition and consumers’ ever-growing confidence in buying wine online – especially during the festive season.”

Online wine sales now account for 11% of the UK wine market.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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