Aldi launches online wine offer

19 January, 2016

Aldi customers can now buy their wines online, the discount retailer announced today.

The service, which went live today, offers customers nearly 100 different wines in cases of six.

Aldi has also created a number of ready-made mixed cases showcasing the breadth and depth of its range.

While some wines, such as the Exquisite Collection Clare Valley Riesling, will be familiar to Aldi wine buyers already, Aldi’s internet retail offer also includes a number of online-exclusives.

These range from premium offerings such as Châteauneuf-du-Pape to limited-edition seasonal deals, including La Sagora Amarone.

The online service offers either home delivery or use of the CollectPlus network, which uses corner shops and newsagents as pick-up points for deliveries.

It is designed in part to reach parts of the UK consumer base which do not at present live close to an Aldi.

Last year, the company announced an ambitious £600 million UK expansion plan that would see its portfolio of stores almost double to 1,000 by 2022.

Matthew Barnes, chief executive of Aldi UK, said: “In 2015, Aldi was named Multiple Wine Retailer of the Year and we regularly receive feedback from customers who are astonished by the outstanding quality of our wines.

“We are particularly excited that e-commerce will open up this fantastic wine range to those who, until we complete our store expansion plans, may not necessarily live near an Aldi store.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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