Troy Christensen, chief executive of the combined firm, called it “the final piece in the puzzle” after many months of integrating the two businesses.
He said; “After many months of hard work, detailed preparation and analysis, we’re delighted to preview our new business and brand. What’s apparent is that success in the premium drinks market requires a unique business model, one which we’re confident that we have as Enotria & Coe.”
He added: “Enotria acquired Coe Vintners in August last year and since then it has been a whirlwind of spreadsheets and workshops, coupled with an immersive training programme.
“We have a unique vision, one that we will work tirelessly towards in the coming months, years and beyond. Our passion is to inspire and create value for our partners through our crafted drinks portfolio, our unique insight and truly outstanding service.
“While our home and heartland may be in London, we’re a UK-wide business and we see great potential across all regions. We have an opportunity to develop exciting, engaging sales and marketing programmes with our partners, which means we’re in a perfect position to add value for suppliers, customers and consumers. We want to be a game-changer in the market and we have the people, the process and the passion to make this happen.”
Marketing director Mike Beavan said: “We have developed a contemporary and distinctive brand – a brand that will become synonymous with innovation, product knowledge, strength in partnership and commitment to quality. The brand transition will begin officially on February 1, culminating in the unveiling to customers and the wider trade at our 2016 Showcase on February 23 at The Old Truman Brewery.”