Martell launches limited edition pack with DJ

13 January, 2016

Martell Cognac has linked up with French DJ and dance music producer Étienne de Crécy for a limited edition pack.

The pack is named French Touch by Martell, in recognition of the cultural movement of which de Crécy is a member.

The blue packaging glows under ultra-violet light.

Vicky Hoey, head of marketing for dark spirits at supplier Pernod Ricard UK, said: “Martell and the French Touch artists share a passion for excellence, quality and a desire to share the spirit of art de vivre enjoyed in France for hundreds of years.”

It is the first in a series of limited edition bottles aimed at introducing Martell to a younger audience.

The limited edition will roll out in the off-trade from February 10 with listings in Sainsbury’s, Waitrose, Amazon and Amathus.

The rrp is £26.25.

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