Launched just six weeks ago across the UK and Ireland, Invivo has now shipped 14 containers of the wine so far, which represents some 24,000 six-bottle cases.
Graham Nortonís Own 2015 Sauvignon Blanc is available in Majestic across the UK and Musgrave stores in Ireland.†
Matt Pym MW, buyer at Majestic, said: ďThe Graham Norton Sauvignon Blanc has got off to a flying start at Majestic, with great feedback from customers and staff alike.†
ďThe first shipment sold through straight away, but fortunately we had ordered plenty more so we are well stocked for Xmas!"†
Musgrave buyer Kevin OíCallaghan said: ďSales on the initial orders have flown out the door, so weíve already had to order more for 2016.
ďIím not only happy to have Grahamís wine, Iím proud of it. Consumers are buying it for the man, but they returning for the quality.Ē
Graham Nortonís 2015 Sauvignon Blanc has already won a range of awards, including a double-gold medal at Asiaís largest wine competition.
Invivo flew to London with samples from six different vineyards across the Marlborough region to enable Norton to select his favourite blend.
Tim Lightbourne, Invivo co-founder, said: ďItís fantastic to see the sales results and accolades for Grahamís wine. Weíve had similar sales success with customers in New Zealand and recently launched the wine in Australia.†
ďWeíve tried to create a wine with authenticity and quality. Having Graham involved in the production process added to the story.
ďItís not just another celebrity launch and we didnít want the bottle to just have his name on the label, so we love that Graham wanted to get personally involved to this degree.†
ďAnd heís come up with a bloody good drop.Ē
Norton is donating his proceeds from the sales to Dogs Trust. His winemaking video is available online here.
Graham Nortonís Own Sauvignon Blanc will be one of the wines Invivoís Tim Lightbourne presents at Wine Vision Bilbao later this week.