AB InBev adds Meantime to SABMiller assets sale

04 December, 2015

SABMiller has confirmed that AB InBev is looking to sell the Greenwich-based Meantime brewery, which SABMiller acquired in May for an undisclosed sum.

As previously reported in Off Licence News, the Peroni and Grolsch brands are also on the auction block.

The sales are intended to allay European regulatory concerns ahead of the £71 billion merger between two global drinks giants, which is expected to complete towards the end of next year.

The acquisition of craft brewer Meantime by SABMiller, then the second largest brewer in the world, was greeted with some controversy.

Critics of the deal expressed concerns that the company would lose its identity and focus within such a large corporate structure.

The London brewer has subsequently announced plans to close its Old Brewery restaurant and microbrewery at Greenwich’s Royal Naval College, and to move its innovation centre to its main brewery.

Alan Clark, chief executive of SABMiller, said: "Under SABMiller's stewardship, Peroni and Grolsch have become world-renowned premium beer brands.

“Meantime has been a welcome addition to SABMiller and has a growing and loyal fan base.

“These beers are loved by consumers and we are very proud of them.

“Until the change of control we will continue to invest in growing these great beers and supporting our talented people who brew, sell and manage them."

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