New ready-to-serve premium cocktail range celebrates London history

02 December, 2015

UK-based drinks business Global Brands is launching a new range of ready-to-serve cocktails.

The London Rd brand will have three serves at launch: a Mojito, a Cosmopolitan and a Singapore Sling.

It highlights the historic importance of London in the development of the cocktail.

Simon Green, Global Brands marketing director, said: “London Rd Jam Jar Cocktails celebrate the phenomenal role that London played in the early cocktail scene.

“Long considered an American invention, there is evidence to suggest that the cocktail’s roots can actually be traced back to 18th-century London.”

The range is packaged in jam-jar-style bottles, featuring designs evocative of each particular cocktail. The labels reference Havana, New York and Singapore respectively.

The brand has been developed to capitalise on the growth of the cocktail scene in the UK on-trade over the last ten years, with some 57% of venues now offering a cocktail menu.

While 250ml spirit-and-mixer ready-to-drink cans are growing at 8% in the off-trade year on year, Global Brands believes there is a gap in the market for a premium cocktail offering.

Green said: “The key with any great cocktail is to ensure that every flavour plays its part.

“London Rd Jam Jar cocktails were developed with painstaking care to ensure that the real cocktail flavour can be delivered in a ready-to-drink format.

“They offer consumers a premium, crafted cocktail serve with great theatre, which can be consumed instantly: the perfect offer for modern time-constrained consumers.”

The range is currently available to buy in Morrison’s supermarkets.   

Founded in 1997, Global Brands’ portfolio now includes brands such as Hooch, Hooper’s, and Amigos Tequila Beer.

It export to over 30 countries worldwide.

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