The multi-channel deal will give BBC Good Food fans access to Laithwaite’s range of over 1,500 specialist wines via either its magazine, website or live events.
Laithwaite’s wines will also be available to sample at the BBC Good Food live shows.
Future plans for the partnership include expert recommendations and wine pairings.
David Thatcher, chief executive of Laithwaite's Wine, said: “At Laithwaite’s, we are incredibly proud of the extraordinary range of wine we bring to over 400,000 loyal customers across the UK and we are delighted to be introducing BBC Good Food subscribers and readers to something that will be both exciting and unique.
“We plan to build on this partnership in the coming months by developing bespoke offers so food and drink lovers should watch this space.”
Chris Kerwin, publishing director of BBC Good Food, said: “We are thrilled to be embarking on this new partnership and know Laithwaite’s specially selected wines will be a great fit for our audience.”
Founded in 1969, Laithwaite’s Wine range now extends to over 1,500 wines from 22 countries. The company recently won Online Retailer of the Year and overall Retailer of the Year at the International Wine Challenge Awards.
BBC Good Food is the UK’s number-one food website. The BBC Good Food Show Live at the Birmingham NEC is the UK’s largest food event.